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6:Planning Your Wix Site: Before You Begin

Creating a fantastic site starts with putting together a clear plan. Check out the tips below to get started.

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Planning Your Wix Site: Before You Begin

Decide which Editor to use

Wix offers a variety of options to suit your needs, all you need to do is consider which one is right for you. Some key considerations for this would be, how much time and effort you're willing to commit to building your site and how much knowledge do you have around building websites. For example, the Wix Editor offers hundreds of templates and apps to choose from and a drag and drop functionality. Editor X, on the other hand, offers more advanced aspects such as layering and responsive breakpoints. Whereas, ADI incorporates Artificial Design Intelligence that builds a website for you based on establishing some key information about your site needs. ​


Establish your site's purpose

Every site has a purpose. The first step towards designing an effective site is to clarify what that purpose is. To do this, focus on your main goal. Do you want to sell products? Find a job? Showcase your art? While you work to design your site, stay focused on what you're trying to achieve.

Know your target audience

After you've figured out your site's purpose, it's time to think about your existing or potential site visitors. Who are they? How will they reach your site and what are they going to look for once they get there? Understanding your target audience and what their needs are will help you build a site that works for your visitors.

Research, research, research

Even if you have a clear vision for how your site should look, take time to research other sites for inspiration. Our  template gallery is a great place to start. There you'll find there hundreds of site templates showcasing a wealth of styles and designs. You can also visit our Explore page to view inspirational sites built with Wix. It's also a great idea to check out competitors' sites, as well as sites of businesses outside of your industry. You never know where you'll find inspiration.

Find your style

Before you start choosing colors and selecting fonts, make sure you have a good idea of the style you're aiming for. Do you prefer a sparse, minimalist look? Going for a full-of-life, colorful design? The possibilities are endless! You simply have to find the style that best suits you and your business, and then work to bring your vision to life. Make sure to start by finding a template that reflects your style preferences. We recommend selecting a template that already has the color palette and vibe you're aiming for, rather than one with the apps you need. You can add apps to any template in seconds. Check out our guide to outstanding web design.

Build a site blueprint

A comprehensive site blueprint keeps you organized, saves time, and serves as a reference tool throughout the site creation process. The site map should include a list of all the planned pages, subpages, and anchors, and should indicate which sections link where. It's a good idea to sketch a rough draft of each page, showing where on the page all of the page's content (images, texts, videos, buttons, etc.) should appear.

Prepare your images and text in advance

Any content you add to your site influences the design process. Preparing your content in advance will help you stay organized and speed up the editing process.  

Consider how to optimize your site

SEO (Search Engine Optimization) is the practice of making your site search-engine friendly, so that your site ranks highly in search results. SEO shouldn't be an afterthought. Click here to start learning about best practices. As you build your site, optimize your visual and written content accordingly.  

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